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The Story ARC Presents
Founder Story Quickstart Sprint

Stop posting
random content.

Start building a brand people actually choose.

In 30 days, turn your founder story into a 12-episode Signature Series, with your first 3 scripts ready to film. Four live working sessions with Michelle. A proven storytelling method. One clear plan for what to post next.

Built for founders of real businesses, not aspiring influencers.

Join the Sprint — US$997

30 days · 4 live group sessions · 12-episode roadmap · 3 film-ready scripts

This isn't storytelling
theory.

At The Story ARC, we've helped businesses turn their stories into content that doesn't just get watched. It builds audiences, generates enquiries, and supports sales.

Presto Drycleaners video with 1.3M views

Presto Drycleaners

2M+ views

A 33-year-old dry-cleaning business. 35,000 new followers and approximately 40% sales growth. Featured on national TV.

Jammy's storytelling content

Jammy's

451% sales growth

A guilt-free snack brand. Storytelling-led marketing. Picked up by 2 major supermarkets, now in 80+ retail stores.

Eltwine video with 445K views

Eltwine

250% sales growth

A wine brand. We rebuilt the story direction. 445K+ views across 3 videos.

TAKVA video with 61.5K views

TAKVA

108K+ views

Fashion brand. First 3 videos became highest-performing content ever. 4,000+ new followers.

Mokara Gymnastics video with 237K views

Mokara Gymnastics

400 fully booked

Story-driven grand opening strategy. 237K+ organic TikTok views. Sold out launch.

Elly Milley brand profile

Elly Milley

27% above record

Baby and children's wear brand. Hit their highest monthly sales ever in month 1 of working together.

Speedy's delivery service profile

Speedy's

1K to 11K

The AAA for ebikes in Seattle. Grew from 1,000 to 11,000 followers in a single week.

City Trellis founder story video with 361K views

City Trellis

1,000+ leads

A service business. Over 1,000 qualified leads generated from a single founder-story video.

Michelle Lo Horton at Presto Drycleaners with 1.3M views

Michelle Lo Horton

1.3K to 60K

Used the same approach on her own Instagram. Nearly 60,000 followers with around 30 posts.

These are results from previous Story ARC work, not guaranteed results from participating in the Sprint.

Your problem isn't
that you're not
posting enough.

It's that people still don't know why they should choose you.

You've built a real business.

You have customers, experience, results, and probably a story worth telling.

But when someone lands on your Instagram, they see a collection of disconnected posts.

A product video here.
A promotional Reel there.
Maybe a trending audio, an educational tip, or a behind-the-scenes clip.

Individually, some might do well.

But together, they don't tell people who you are, what you stand for, or why you're different.

So you keep producing content without building the kind of familiarity and trust that makes someone want to buy from you.

You don't need another 100 content ideas.

You need one ARC.

Think Netflix series.
Not random Reels.

The brands people remember don't just appear in their feeds once. They give audiences a reason to keep coming back.

That's why we build Signature Series.

Instead of creating 12 disconnected videos, you'll plan 12 connected episodes around your founder story, business, beliefs, expertise, and what makes you different.

Each episode has a purpose.

Some help your audience relate to you. Others demonstrate what makes you credible. Together, they build the familiarity and trust that random content often fails to create.

EP 01

Why I Started

EP 02

The Problem Nobody Saw

EP 03

What I Believe

EP 04

The Turning Point

EP 05

Behind the Process

EP 06

What Makes Us Different

EP 07

A Customer Transformation

EP 08

What We Learned

EP 09

An Unpopular Opinion

EP 10

How We Do Things

EP 11

What We're Building

EP 12

What's Next

Attention gets you discovered.

Stories make you remembered.

Trust makes you worth choosing.

The Founder Story Quickstart Sprint

Build your story
system in 30 days.

You don't need to figure this out alone. Over four live working sessions, I'll help you uncover your strongest founder stories, organize them into a connected 12-episode Signature Series, and turn your first three ideas into scripts you can actually film.

Not another course that sits unfinished. Not a folder of generic content prompts. A working roadmap for telling your story with clarity and purpose.

01

Your 12-episode Signature Series roadmap

A clear sequence of stories that helps your audience understand who you are, what you do, and why you're worth choosing.

02

Your first 3 film-ready scripts

Scripts with strong hooks, story structure, and clear direction so you know exactly what to say when you get in front of the camera.

03

A repeatable storytelling framework

A method you can use to develop future stories without constantly starting from scratch.

04

Replays for 12 months

Revisit the working sessions whenever you need a refresher on the method or your story direction.

Here's what we'll
build together.

Week 1

Find Your Story

Uncover the experiences, beliefs, turning points, and unique perspectives that make your founder story compelling.

Outcome: Your core narrative direction.

Week 2

Build Your Season

Organize your strongest stories into a connected 12-episode Signature Series with purpose and flow.

Outcome: Your 12-episode roadmap.

Week 3

Script Your First Stories

Turn your strongest episode ideas into compelling scripts using hooks, narrative structure, relatability, and competence.

Outcome: Three working scripts.

Week 4

Refine and Get Film-Ready

Get feedback, refine your scripts, and establish a practical next-step filming plan.

Outcome: Film-ready scripts and a clear path to production.

These are four live group working sessions, not private consultations. Participants should expect to complete assignments between sessions.

Meet the person
helping you tell
your story.

Michelle Lo Horton, founder of The Story ARC

Hey, I'm Michelle.

For almost a decade, I ran a growth marketing agency testing funnels, ads, and just about every marketing tactic you can imagine.

But the work that kept outperforming everything else was storytelling.

So I made a decision.

I stepped away from the traditional growth marketing agency model to focus entirely on helping businesses grow through stories.

Since then, we've helped businesses generate millions of views, build engaged audiences, and turn their stories into measurable business results.

And I've used the same principles to grow my own account to nearly 60,000 followers with around 30 posts.

The biggest thing I've learned?

You don't need to become a full-time creator to grow your business with content. You need to know which stories to tell, and how to tell them.

That's what we're going to work on together.

Michelle

Your next 12 stories.
Mapped in 30 days.

Founder Story Quickstart Sprint

US$997

One-time payment

  • ✓ Four live group working sessions with Michelle
  • ✓ Your personalized 12-episode Signature Series roadmap
  • ✓ Three film-ready founder-story scripts
  • ✓ A repeatable storytelling framework
  • ✓ Twelve months of session replay access
  • ✓ US$997 credit toward an eligible future Story ARC engagement within 12 months
Join the Sprint — US$997

A single private strategy hour with Michelle is US$900.
For US$997, you get four live group sessions and a structured month of implementation.

Secure checkout via Stripe.

Your US$997 can go toward your next step.

The Sprint is designed to be useful on its own.

But if you decide you'd like more help implementing your storytelling system, your investment doesn't have to end here.

For 12 months after joining, 100% of your Sprint payment can be applied as a credit toward an eligible Story ARC implementation program or done-for-you Signature Series engagement.

Start by building your foundation. If you want more support later, your US$997 counts toward that next investment.

View full credit terms

Leave with your
roadmap and scripts.
Or we'll help you
finish them.

This is a working sprint, not a passive course.

If you attend at least three of the four live sessions, complete the required assignments, and still haven't finished your 12-episode roadmap and three scripts by the end, we'll provide an additional follow-up working session to help you complete them.

View full guarantee terms

Frequently asked
questions

Do I need to be comfortable on camera?

No. The Sprint helps you identify what to say and how to structure your story. You don't need to be a polished presenter to begin.

Is this a course or a live workshop?

It's a live group implementation sprint with four working sessions led by Michelle. You'll work on your own business and complete assignments between sessions.

Will you film and edit my videos?

No. You'll leave with a roadmap and three scripts ready to film. Filming, editing, and publishing are not included.

What if I've never told my founder story before?

That's exactly what the first session is designed to help with. We'll uncover the experiences and perspectives that make your story worth telling.

What happens after the 30 days?

You'll have your 12-episode roadmap and your first three scripts ready to film. You can continue implementing independently or explore further support from The Story ARC.

Can I use the US$997 as credit toward a larger program?

Yes, subject to the credit terms. Your Sprint payment can be applied to an eligible Story ARC implementation or Signature Series engagement within 12 months.

What if I can't attend a session live?

You'll have access to recordings. However, live attendance requirements apply to the completion guarantee.

When are the live calls?

The next cohort starts November 19, 2026. Exact session times and timezone will be confirmed before launch.

Your story is already
there. Let's turn it into
something people
remember.

You don't need to reinvent yourself, post every day, or become a full-time creator. You need a clear story and a system for telling it. In 30 days, we'll build the foundation together.

Join the Founder Story Quickstart Sprint — US$997

Four live group sessions. One 12-episode roadmap. Three scripts ready to film.

Join the Sprint — US$997